In business and networking, one of the most common questions you'll hear is: "What do you do?"
Your answer is more than small talk — it's a positioning statement. It can influence how people perceive your expertise, your value, and whether they want to continue the conversation.
💡 Why This Question Matters
- It sets the tone for professional relationships.
- A clear, compelling answer builds credibility.
- It can open doors to opportunities, partnerships, or clients.
Three Practical Approaches
1. Focus on Value, Not Title
Job titles often sound generic. Instead, highlight the impact of your work.
- Instead of: "I'm a consultant."
- Try: "I help companies streamline operations so they can scale faster."
2. Use a Simple Formula
I help [who] do [what] so they can [result].
- Example: "I help startups refine their go-to-market strategy so they can attract investors and grow sustainably."
3. Adapt to Context
Your answer should shift depending on the setting.
- At a networking event: emphasize expertise and results.
- In casual settings: keep it relatable and easy to understand.
✨ Quick Tips for Entrepreneurs
- Be concise: Aim for 1–2 sentences.
- Be memorable: Add a unique detail or example.
- Be flexible: Adjust based on who you're speaking with.
"The next time someone asks, 'What do you do?', don't just give them a title. Share the value you create. That's what makes people lean in and say, 'Tell me more.'"
— Elizabeth Loh